Versus came up with a striking promotional spot, "A New Stage Begins,'' in which some of the sport's most notorious dopers -- Erik Zabel, Alexander Vinokourov, Michael Rasmussen and Jan Ullrich -- are shown riding backward. The defrocked 2006 champion, Floyd Landis, is stripped of the yellow jersey.
The guys who sings on the ad is Paul Weller:
I'm gonna get myself straight.
I know it's never too late.
to make a brand new start.
I know it's never too late.
to make a brand new start.
I haven't really decided if I like the ad or not. It is emotionally powerful.
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